3rd April 2023 – ParlayBay, the provider of innovative sports betting titles, has reached a content integration and distribution agreement with platform and services supplier Swintt.
The agreement will see the entire ParlayBay game portfolio, including new releases Stack ‘Em and popular esports title, CS:GO, become available to the vast network of Swintt partners. ParlayBay games have a unique way of transforming the conventional sports betting markets by creating a game-changing experience for the players.
The games have been introduced with a design that enables a fantastic player-centric experience, with fast gameplay, consisting of short rounds and many features commonly seen in casino games.
With a bespoke, eye-catching lobby, an intuitive navigation system shows games based on the current sporting schedule along with an AI-based recommendation engine that offers customers their preferred betting games based on their favourite sports.
In addition to the titles available, the brand offers a unique promotional tool kit, for retention and player acquisition. “ParlayPowers” includes features like early bird bonus, free bets, cash drops and much more to enhance the playing experience.
With various innovative elements designed to increase engagement and entertainment throughout the entire sports event, players don’t need to be experts to participate.
Patrick Nordwall, CEO at ParlayBay, said: “Swintt is one of the up-and-coming aggregators in the market and has a fantastic product. We are very excited to finally be able to announce this partnership, with a company that shares our vision for innovation in the online gaming industry.”
David Mann, CEO at Swintt, said: “ParlayBay is one of the most innovative and exciting providers of sports betting content in the iGaming industry right now and we’re thrilled to be able to offer their unique range of games to our casino partners going forward.
“Whether you’re a sports betting expert or a total novice, ParlayBay titles provide quick and simple game rounds that appeal to sports fans and casino players alike, making them a great way to add an extra dash of excitement to the day’s big events no matter where you’re playing from.”
While ParlayBay is still based around sports, the gameplay has a strong resemblance to casino and social games, combining the best of many products, all through a UI/UX-focused design.
Swintt is an award-winning provider of online casino content that currently boasts a rich and varied catalogue of over 150 slots and table games.
In addition to its in-house titles, the studio also offers a platform for third-party studios via its SwinttStudios partnership programme to enhance their online presence through Swintt’s extensive distribution network, which is comprised of over 300 operator brands in a wide range of global markets.